Virgin one of the leaders in broadband service has attacked the business counterparts for providing false advertisements to the consumers about the speed of internet. He has urged the government to crack down the case as it is investing hundreds of millions of pound for a high speed broadband connectivity to consumers across UK.

Guy Parker Chief executive of Advertising standards Authority (ASA) said that, “The ASA is committed to ensuring that broadband ads are legal, decent, honest and truthful. Technology is developing quickly, which is why we recently asked the bodies responsible for writing the advertising codes to look at broadband advertising speed claims as part of a wider review of the sector. Ads can’t, of course, contain all there is to know about a service but that doesn’t justify headline speed claims that mislead”.

Berkett wants to crack down Ofcom’s marketing claims and wants the government to make the broadband rules stricter. He also added that, “We have been arguing for over a year that DSL operators talking about ‘up to’ 20Mb is grossly misleading; I won’t say lying, but damn close,” he said. You can’t talk about ‘up to’ 20Mb when the majority of customers are getting an average of 6Mb”

Virgin’s media’s 10 mb plans run at 9 on average and previously it was 8.7mb. Its 20mb and 50mb run at 90% of their advertised speed.

BT has planned to roll out its super fast broadband network and has announced to expand its service. But at the same time it has also thirty five thousand jobs in the last two years. The next generation broadband will be expanded to homes from 40 percent to 60 percent and this was reported by the Financial Times. The total estimate of this project will cost around £1.5 billion.

But based upon the report by analysts, unless rival telecom firms rent usage of the infrastructure it would be difficult for BT to make return on the investment. There was a large cut in the employers that is nearly five thousands and this was largely on the temporary workers. Moreover there was a £9 billion hole in the company’s pension fund.
At the same time the company will return a profit of £1.1 billion which incurred a loss of £1.6 billion last year.BT global services has overestimated the income, reportedly including the deals with NHS and Thomson Reuters. Also BT has focused on increasing the profit at global service division, reported the Sunday Telegraph.

Are you weary of paying your landline and broadband bills separately? Mobile phone giant O2 has come with a combo plan in which you can pay off the landline and broadband in a single bill. The cheapest of the plans within UK was launched last week by the mobile phone giant o2. By paying just £17 for a month, it will provide both landline and phone package, along with an 8mb broadband it includes the free calls in evening and weekends. Most people opted for a £20 deal which includes calling facility to landlines and 0845 numbers. In addition you can call to twenty popular destinations all over the world.

According to o2 this plan is available to anyone with a BT line, also Sky and TalkTalk customers can switch based upon their local exchange. Households must have to be an o2 mobile customer to get these prices. Those who are in contract can access the deal, and regular users of pay-as-you-go have to regularly top up £10 every three months while non-o2 users have to pay £5 for a month.

O2 plans are going to cause shockwaves in UK, unlike most other internet packages o2 plans doesn’t have a download limits. Till now TalkTalk was the cheapest home broadband service providers in UK, with £18.48 and with a add up off £4 for unlimited calls per month.

Communication expert at uSwitch.com said that, “O2 has been voted best broadband provider for the last two years in our independent Customer Satisfaction Awards.”

Sky is one of the leading broadband service providers and they have planned to offer free broadband services to its subscribers for a period of six months with a speed up to 20Mbps. It is available at sky.com/freeunlimited

It is a perfect package for downloading music and for playing games online. Also there is no limit for monthly download, no traffic throttling during peak times, and no fair usage rule.

Additionally subscribers will be provided with a free wireless router and McAfee Internet security. Also they will be provided a free customer and technical support.

Sky TV customers can get free unlimited broadband for six months, which would usually cost around £10 for a month. If any customers join sky a TV and take Sky phone package along with it, they will be charged only for rental. They will also be provided a Marks and Spencer Voucher worth £25 for free.
There are more than 2.5 million customers for the sky broadband, in the first quarter of this year there will be a boost up of 101,000 broadband customers. More than 2.5 million customers use the high definition service provided by Sky+ HD and in the first quarter 428,000 customers will be signing up for Sky+ HD