Google the world’s internet giant has urged the Telecom authority of India to provide net neutrality throughout the country. It could facilitate customers to access various service and products irrespective of the service provider or operator.

Google said that, “An open Internet is good for Indian consumers and businesses. To unlock the full potential of a national broadband network and the Internet access it will deliver, it is crucial to implement policies that maintain the Internet’s fundamentally open, neutral, non-discriminatory nature”
In countries like USA net neutrality is becoming a major problem and service providers promote content of higher revenue and block other contents provided by rival operators. Customers are highly affected by the rivalries between the different service providers. Internet has been remained neutral as it neither owned by neither government nor corporate. But off late, telecom companies want to earn more profits as that of content providers and so they started restrictions on the services provided by them to customers.
In its petition to TRAI Google has said, “Keeping the Internet open is about more than Google; it’s about the next Google – and making sure that the Internet remains an open ecosystem, where new ideas can succeed, and new business models can flourish on their own merits. Indeed, Google’s story is the story of myriad other companies that have become global brands in a matter of years or even months. Skype went from an Estonian start-up to being a major competitor in international calling. Facebook went from being a small college project to being a platform used by millions”

It also added that, “In designing the regulatory environment for a National Broadband Network, TRAI should consider the ways in which broadband providers’ practices can threaten the fundamental openness of the Internet. Consideration should be given to promoting a regulatory environment that protects user choice, competition and innovation on the Internet”.

TRAI- Telecom authority of India has planned to bring out the views of various stake holders both from the current and future service providers, content providers, equipment manufacturers and technology providers. With an Rs.18,000 crore budget government has planned to reach 2.5 lakh gram panchayats using five lakh km fiber optic cable.

Moreover TRAI will release a consultation paper on broadband during the end of this month to improve broadband penetrations.  Government thinks that it is a good chance to get into broadband arena deeper. It follows a six month discussions with the Prime minister, Cabinet secretary and DoT secretary to create a change in the policy of broadband penetration.

As of now there are 600 million mobile phone customers and just 70 million internet users in India and this is due to the lack of innovative business model. The challenge of the broadband sector starts with the very definition of broadband access. India is struggling at a basic level of broadband connectivity while the other countries all over the world have moved to very higher limits. 3G and BWA have these days become a reality.

The broadband access problem would be solved to villages and remote areas with wireless connectivity along with the government’s effort to build a fiber optic network throughout the nation.