Customers can avail new plans of 120GB, 150GB and 170GB are available for a price of $59.99, $69.99 and $79.99, while the speed of download is shaped to 64kbps. Entry level naked DSL plan’s prices have been cut off largely and charges for excess data has been taken off for users who exceed their monthly usage limit.

Unlimited plans of Optus starts at $99.99 for a 15GB data per month. Users can download at a speed of 256Kbps after download data limit exceeds.
Optus customers are attracted by the two key features of the company, more data and more transparency. Bryan Optus marketing manager said that, “We first launched these plans with our existing customer base and talked heavily with them about what we wanted to do and what they wanted us to do. We looked at some of the key concerns about what they wanted out of broadband.” He also quoted that, “revamped plans follow a wide-ranging consultation process with our customers.”

Top three applications of broadband users are email, the web to browse and for banking purposes.  Lap top or net book was used for access to 3G wireless by 86% of the people, while the other users opted for smart phone. Iphone, Blackberry and other smart phones were used by the rest 14% of the people. Net book with embedded SIM card is used by one in ten peoples. 7% of the people used laptop with smartphone as a modem.
According to a research by Optus wholesale, 3% of mobile broadband users are in need of mobile data which is increasing day by day. Nearly 17% of prepaid customers recharge their accounts only once in a month.

Based upon the research with mobile broadband users, forty nine percent of the people used wireless broadband to get access from the internet, while fifty percent used fixed service for this purpose and the rest used dial-up connection.

Gavin, group managing director of optus said that, “About 80 percent of respondents were postpaid users. In the prepaid category, 60 percent recharged once a month – the usual period for expiry of download quota – and 17 percent were recharging more than monthly”. He also added that, “It’s evidence that respondents see the benefits of mobility by virtue of the range of other locations.”