Guy Parker Chief executive of Advertising standards Authority (ASA) said that, “The ASA is committed to ensuring that broadband ads are legal, decent, honest and truthful. Technology is developing quickly, which is why we recently asked the bodies responsible for writing the advertising codes to look at broadband advertising speed claims as part of a wider review of the sector. Ads can’t, of course, contain all there is to know about a service but that doesn’t justify headline speed claims that mislead”.

Berkett wants to crack down Ofcom’s marketing claims and wants the government to make the broadband rules stricter. He also added that, “We have been arguing for over a year that DSL operators talking about ‘up to’ 20Mb is grossly misleading; I won’t say lying, but damn close,” he said. You can’t talk about ‘up to’ 20Mb when the majority of customers are getting an average of 6Mb”

Virgin’s media’s 10 mb plans run at 9 on average and previously it was 8.7mb. Its 20mb and 50mb run at 90% of their advertised speed.

The government has also welcomed the plans by Eircomm, Eamon Ryan minister for telecommunication said that, “I very much welcome this announcement by Eircom, the latest in a line of significant developments in Ireland’s broadband story.My department’s National Broadband Scheme has cracked the availability issue and will deliver broadband to every area of Ireland this autumn – three years ahead of the EU target of 2013 and 10 years ahead of the USA’s target of 2020.”

He also added that, “The speed and quality of broadband has been firmly in my sights since I published my NGB policy paper last year. My policy, based on facilitating competition and providing investment certainty is now beginning to bear fruit, as far as speeds are concerned. Eircom’s announcement today is one of the most important developments in recent years and will result in huge bandwidth being provided to the trialled homes and businesses. This development, along with the rollout of 100Mbps capability by the cable operator, demonstrates the market’s appetite to respond to the demands for bigger bandwidth,”



In the recent years the number of broadband users has rapidly increased at the same time there is also a rapid increase in the mobile data users. The more percentage mobile traffic is due to the increased number of users accessing social networking sites on the mobile devices.

As of now there are more than 1 million Facebook users and Ericson will enable them to connect anywhere at any time all over the world. By the end of 2009, Lebanon’s mobile penetration reached 60% which was higher than that of the last year. It has been predicted that there will be a rapid growth of mobile connectivity by 2010 due to large expat community who regularly visit Lebanon.

The mobile broadband will cause a giant leap in the coming years, IP based technologies and network modernization in turn lead to scalable efficiency gains in other sectors

Boris Johnson, the mayor of London has welcomed the announcement of BT. He also said that, “The illustrious progenitor of the internet, Tim Berners-Lee, was born in this great city and it would be the ultimate tribute to him if London had the best digital games ever, not to mention the lifetime legacy of stronger internet infrastructure.”

Decrease in rates, increased affordability, wider range and better access has helped to soar up the internet business. While coming to online activities social networking and blogging ranks first, second comes the email, the usage of email has lowered to due to social networking, but still seven perecent of them use internet regularly.

For the past three years social networking accounted for just nine percent, but it has reached an enormous growth of three hundred and forty percent. Three percent of online users use it regularly for reading the news.

But based upon the report by analysts, unless rival telecom firms rent usage of the infrastructure it would be difficult for BT to make return on the investment. There was a large cut in the employers that is nearly five thousands and this was largely on the temporary workers. Moreover there was a £9 billion hole in the company’s pension fund.
At the same time the company will return a profit of £1.1 billion which incurred a loss of £1.6 billion last year.BT global services has overestimated the income, reportedly including the deals with NHS and Thomson Reuters. Also BT has focused on increasing the profit at global service division, reported the Sunday Telegraph.

Brian Hall will now be the new financial officer of Chorus in an acting capacity. Telecom Chief executive Paul Reynolds said that, “A number of our people from across the Telecom group have been seconded in recent months to work through all aspects of the ultra fast broadband project, and the size and scope of this team requires the very senior leadership and acumen that Mark Ratcliffe can bring to it.”

Chorus has planned to press ahead to provide broadband through fiber optics throughout the nation.

In the mid of 2010 the commission will meet up in Geneva and deliver its finding to the UN secretary general in September. It is planned to submit it before the UN summit that is going to be held in New York so as to review the goals of the Millennium development.

The primary goal of this is to provide universal broadband connectivity to all citizens and sectors. Moreover its aim is to deliver the broadband infrastructure and to bring the digital development as a platform for the progression of every nation.

The inconsistent broadband coverage led the Canadian Radiotelevision and Telecommunications Commission to call for a public hearing in the fall to investigate whether a new regulatory framework should be put in place to ensure universal access to affordable broadband service
Lack of proper broadband connectivity can cripple growth of business. Many companies suffer and cannot plug in for the information access and data storage as a result of poor connectivity.