Google the world’s internet giant has urged the Telecom authority of India to provide net neutrality throughout the country. It could facilitate customers to access various service and products irrespective of the service provider or operator.

Google said that, “An open Internet is good for Indian consumers and businesses. To unlock the full potential of a national broadband network and the Internet access it will deliver, it is crucial to implement policies that maintain the Internet’s fundamentally open, neutral, non-discriminatory nature”
In countries like USA net neutrality is becoming a major problem and service providers promote content of higher revenue and block other contents provided by rival operators. Customers are highly affected by the rivalries between the different service providers. Internet has been remained neutral as it neither owned by neither government nor corporate. But off late, telecom companies want to earn more profits as that of content providers and so they started restrictions on the services provided by them to customers.
In its petition to TRAI Google has said, “Keeping the Internet open is about more than Google; it’s about the next Google – and making sure that the Internet remains an open ecosystem, where new ideas can succeed, and new business models can flourish on their own merits. Indeed, Google’s story is the story of myriad other companies that have become global brands in a matter of years or even months. Skype went from an Estonian start-up to being a major competitor in international calling. Facebook went from being a small college project to being a platform used by millions”

It also added that, “In designing the regulatory environment for a National Broadband Network, TRAI should consider the ways in which broadband providers’ practices can threaten the fundamental openness of the Internet. Consideration should be given to promoting a regulatory environment that protects user choice, competition and innovation on the Internet”.

Virgin one of the leaders in broadband service has attacked the business counterparts for providing false advertisements to the consumers about the speed of internet. He has urged the government to crack down the case as it is investing hundreds of millions of pound for a high speed broadband connectivity to consumers across UK.

Guy Parker Chief executive of Advertising standards Authority (ASA) said that, “The ASA is committed to ensuring that broadband ads are legal, decent, honest and truthful. Technology is developing quickly, which is why we recently asked the bodies responsible for writing the advertising codes to look at broadband advertising speed claims as part of a wider review of the sector. Ads can’t, of course, contain all there is to know about a service but that doesn’t justify headline speed claims that mislead”.

Berkett wants to crack down Ofcom’s marketing claims and wants the government to make the broadband rules stricter. He also added that, “We have been arguing for over a year that DSL operators talking about ‘up to’ 20Mb is grossly misleading; I won’t say lying, but damn close,” he said. You can’t talk about ‘up to’ 20Mb when the majority of customers are getting an average of 6Mb”

Virgin’s media’s 10 mb plans run at 9 on average and previously it was 8.7mb. Its 20mb and 50mb run at 90% of their advertised speed.

Speed of the Fibre –to-home Broadband service has been increased to 150mbps by Eircomm. More than 10,000 homes and businesses get benefitted highly in Sandyford, Dublin. It has been increased as a part of its €20m trial plan. Eircomm’s CEO Paul Donovan said that, this is a trial plan to estimate the total cost of materials and civil engineering works.
By spring 2011 all customers will be connected by this high speed internet connectivity. Donovan told that, “A lot of people right now are watching the World Cup on their PCs, We’ve decided that there’s been a lot of talk about next-generation access and we’ve decided to work with the industry to take a lead in making this investment, by making sure from day one we provide incentives for other operators to join us, the world will be consuming interesting bandwidth-hungry applications and we think it is vital that the pilot provides pointers for industry on how to invest in these networks.”

The government has also welcomed the plans by Eircomm, Eamon Ryan minister for telecommunication said that, “I very much welcome this announcement by Eircom, the latest in a line of significant developments in Ireland’s broadband story.My department’s National Broadband Scheme has cracked the availability issue and will deliver broadband to every area of Ireland this autumn – three years ahead of the EU target of 2013 and 10 years ahead of the USA’s target of 2020.”

He also added that, “The speed and quality of broadband has been firmly in my sights since I published my NGB policy paper last year. My policy, based on facilitating competition and providing investment certainty is now beginning to bear fruit, as far as speeds are concerned. Eircom’s announcement today is one of the most important developments in recent years and will result in huge bandwidth being provided to the trialled homes and businesses. This development, along with the rollout of 100Mbps capability by the cable operator, demonstrates the market’s appetite to respond to the demands for bigger bandwidth,”

Lebanon’s leading telecom provider Ericson

In the recent years the number of broadband users has rapidly increased at the same time there is also a rapid increase in the mobile data users. The more percentage mobile traffic is due to the increased number of users accessing social networking sites on the mobile devices.

As of now there are more than 1 million Facebook users and Ericson will enable them to connect anywhere at any time all over the world. By the end of 2009, Lebanon’s mobile penetration reached 60% which was higher than that of the last year. It has been predicted that there will be a rapid growth of mobile connectivity by 2010 due to large expat community who regularly visit Lebanon.

The mobile broadband will cause a giant leap in the coming years, IP based technologies and network modernization in turn lead to scalable efficiency gains in other sectors