Virgin one of the leaders in broadband service has attacked the business counterparts for providing false advertisements to the consumers about the speed of internet. He has urged the government to crack down the case as it is investing hundreds of millions of pound for a high speed broadband connectivity to consumers across UK.

Guy Parker Chief executive of Advertising standards Authority (ASA) said that, “The ASA is committed to ensuring that broadband ads are legal, decent, honest and truthful. Technology is developing quickly, which is why we recently asked the bodies responsible for writing the advertising codes to look at broadband advertising speed claims as part of a wider review of the sector. Ads can’t, of course, contain all there is to know about a service but that doesn’t justify headline speed claims that mislead”.

Berkett wants to crack down Ofcom’s marketing claims and wants the government to make the broadband rules stricter. He also added that, “We have been arguing for over a year that DSL operators talking about ‘up to’ 20Mb is grossly misleading; I won’t say lying, but damn close,” he said. You can’t talk about ‘up to’ 20Mb when the majority of customers are getting an average of 6Mb”

Virgin’s media’s 10 mb plans run at 9 on average and previously it was 8.7mb. Its 20mb and 50mb run at 90% of their advertised speed.

Speed of the Fibre –to-home Broadband service has been increased to 150mbps by Eircomm. More than 10,000 homes and businesses get benefitted highly in Sandyford, Dublin. It has been increased as a part of its €20m trial plan. Eircomm’s CEO Paul Donovan said that, this is a trial plan to estimate the total cost of materials and civil engineering works.
By spring 2011 all customers will be connected by this high speed internet connectivity. Donovan told that, “A lot of people right now are watching the World Cup on their PCs, We’ve decided that there’s been a lot of talk about next-generation access and we’ve decided to work with the industry to take a lead in making this investment, by making sure from day one we provide incentives for other operators to join us, the world will be consuming interesting bandwidth-hungry applications and we think it is vital that the pilot provides pointers for industry on how to invest in these networks.”

The government has also welcomed the plans by Eircomm, Eamon Ryan minister for telecommunication said that, “I very much welcome this announcement by Eircom, the latest in a line of significant developments in Ireland’s broadband story.My department’s National Broadband Scheme has cracked the availability issue and will deliver broadband to every area of Ireland this autumn – three years ahead of the EU target of 2013 and 10 years ahead of the USA’s target of 2020.”

He also added that, “The speed and quality of broadband has been firmly in my sights since I published my NGB policy paper last year. My policy, based on facilitating competition and providing investment certainty is now beginning to bear fruit, as far as speeds are concerned. Eircom’s announcement today is one of the most important developments in recent years and will result in huge bandwidth being provided to the trialled homes and businesses. This development, along with the rollout of 100Mbps capability by the cable operator, demonstrates the market’s appetite to respond to the demands for bigger bandwidth,”

According to the minister of communication and ministry of health, National Broadband Network will roll out a new plan for customers and stroke patients will also get benefited highly from this service. Digital economy senator Stephen Conroy said that, “The NBN will change the way people in Australia live and work and today we are seeing how it will change the way health services are delivered. Neuroscience Research Australia will deliver rehabilitation therapy via a project using remote Wii. The project will use Nintendo Wii to deliver rehabilitation to 50 people with stroke-affected hands and arms living in the Kiama Downs and Minnamurra region.”

In Australia stroke is the second largest disability affecting innumerous people and families every year. Rehabilitation service is out of reach for most of the stroke victims as they live in rural and remote areas. Thanks to NBN it will change quality of life for most of the stroke patients; they can learn the rehabilitation techniques from being at home comfortably with a few clicks in computer.  Medical practitioners can also train them at ease from being at their residence or home.



Lebanon’s leading telecom provider Ericson

In the recent years the number of broadband users has rapidly increased at the same time there is also a rapid increase in the mobile data users. The more percentage mobile traffic is due to the increased number of users accessing social networking sites on the mobile devices.

As of now there are more than 1 million Facebook users and Ericson will enable them to connect anywhere at any time all over the world. By the end of 2009, Lebanon’s mobile penetration reached 60% which was higher than that of the last year. It has been predicted that there will be a rapid growth of mobile connectivity by 2010 due to large expat community who regularly visit Lebanon.

The mobile broadband will cause a giant leap in the coming years, IP based technologies and network modernization in turn lead to scalable efficiency gains in other sectors